What is brand anchor text?
So, today let's talk about brand anchor texts. What is brand anchor text? First of all, it is the text of a backlink that refers to some site. Secondly, the text of the backlink contains only the name of a brand or a company name:
- Apple
- Tesla
- Amazon
- etc.
Besides the above examples, the brand anchor text can also be the name of the company owner or other public persona, who associates with a brand name:
- Steve Jobs / Tim Cook
- Elon Musk
- Sergey Brin
- Jeff Bezos
- etc.
Are there any other types of brand anchors?
To quickly answer the question - yes, there are. If you use Anchor.ly, you may probably saw the compound *branded anchor texts.
The "gst/hst for not-for-profit organizations - stern cohen" anchor text has a brand name ("Stern Cohen") and also includes a keyword. We call this anchors compound and add them a subtype branded.
When you're working on a link building strategy, it's important to consider all types and subtypes of anchor texts, especially branded ones.
That's all for today. Thank you.