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  • What is brand anchor text? — 1 Minutes
    • What is brand anchor text?
    • Are there any other types of brand anchors?
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What is brand anchor text?

So, today let's talk about brand anchor texts. What is brand anchor text? First of all, it is the text of a backlink that refers to some site. Secondly, the text of the backlink contains only the name of a brand or a company name:

  • Apple
  • Tesla
  • Google
  • Amazon
  • etc.

Besides the above examples, the brand anchor text can also be the name of the company owner or other public persona, who associates with a brand name:

  • Steve Jobs / Tim Cook
  • Elon Musk
  • Sergey Brin
  • Jeff Bezos
  • etc.

Are there any other types of brand anchors?

To quickly answer the question - yes, there are. If you use Anchor.ly, you may probably saw the compound *branded anchor texts.

compound branded anchor text - anchor.ly tool

The "gst/hst for not-for-profit organizations - stern cohen" anchor text has a brand name ("Stern Cohen") and also includes a keyword. We call this anchors compound and add them a subtype branded.

When you're working on a link building strategy, it's important to consider all types and subtypes of anchor texts, especially branded ones.

That's all for today. Thank you.

link building, anchor texts
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