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Seven Link Building Strategies That Actually Work

Link building is one of the effective SEO strategies that can boost your website ranking. However, most people get discouraged by getting backlinks and fail to pursue it because of the level of commitment it requires. Building a backlink profile is a continuous process that should be done frequently because backlinks may disappear, become less relevant, or toxic over time. You must continuously find new google link-building opportunities to ensure your search rankings are high and stay ahead of the competition.

You will significantly improve your site's ranking and authority with the right formula for getting backlinks. Fortunately, there are many link-building strategies that you can use, irrespective of your niche industry. Here are the top seven SEO link-building strategies that will give you noticeable results.

Strategy #1: Create Shareworthy Content

Creating great and engaging content is the easiest SEO link-building strategy to help you earn high-quality backlinks to your e-commerce website. However, you must ensure your content is share-worthy so that other website owners, publishers, and bloggers may link back to your web content.

People tend to link to research studies, survey reports, and industry statistics that curate relevant data. As a result, you can gain a backlink whenever someone mentions your report in their content. You can also create visual assets because they are highly link-worthy, as they make it easier to consume complicated concepts. Creating powerful visuals such as diagrams, infographics, or charts increases your chances of getting new backlinks to your site.

Another backlink-building strategy is publishing in-depth guides on your website to gain backlinks. Long-form content generates more website traffic and shares than short-form content. This is because long-form content gives the readers significant information about a specific topic in a single place. As a result, you will enjoy more backlinks from website owners or bloggers who find your content appealing and offer solutions to their problems.

Useful tips from Anchor.ly

Be sure to use friendly urls on the website.

According to Anchor.ly statistics, over 25% of backlinks are Naked-URL type. It means, they transmit the context by URL address. If you didn’t configure friendly urls and article links look like https://your-website.com/blog/c?=3901&p=189, the chance of someone sharing it is reduced. Furthermore, such backlinks work less effectively because they don’t convey context.

Analyze and create more share-worthy content.

Here at Anchor.ly, we create a separate spreadsheet with a list of pages, and apply our “secret” formula to calculate a chance to get a backlink:

Chance to Get a Backlink (CGB %) = (number of natural backlinks / visitors) * (100 + (visitors / number of keywords))

For example, CGB = (11 / 950) * (100 + (950 / 15)) = 1.89%

Spy on competitors and create an improved version of their share-worthy content.

There are a lot of tools that make it possible to check social shares. Collect a list of competitors and select a few hundreds of share-worthy articles. Rewrite them and wait for backlinks.

Strategy #2: Strategic Guest Posting

Guest posting is one of the popular link-building strategies for businesses. When performed correctly, guest posting will work wonders by helping you get several backlinks. You will put in lots of effort but get minimal results when done poorly.

You must be strategic about your guest posting by always looking for websites that will bring you and your business website the most success. As the best google link-building strategy, guest posting will get your brand in front of new audiences and boost your credibility.

Be sure to set clear goals for your guest posting, as it will help you target websites that will assist you in building the authority level you desire to achieve. The best thing about guest posting as one of the best SEO link-building strategies is that no coding skills or technical knowledge are required. Just find a website publishing relevant industry content and email them with a pitch regarding your article idea.

Strategy #3: Connect With Industry Experts

Engaging with industry experts is the best backlink-building strategy for businesses and website owners. You can achieve this through social media, events, or other networking activities, and industry experts can get your website and content in front of more people, and they may end up linking to your website.

Consider joining relevant online communities or Facebook Groups and join discussions, start conversations, and share relevant links. The goal of this google link-building strategy should be sharing information that is helpful to people in the community without sounding spammy. Some people may want to link with your website if you are lucky.

Strategy #4: Utilize Broken Links

As a business owner, you have many things to do, and your list of activities and tasks is always growing. As a result, you may have very little time to create new, exciting, and engaging content. If you are too busy to deal with your blogger outreach strategies or guest posting, your best chance for success is using a broken link-building strategy.

Fortunately, the broken link-building strategy is very simple. All you need to do is find blogs with broken links and offer your website's content in return. Most bloggers will appreciate the time you saved them dealing with broken link checks and offering a solution. If they love your content, you can rest assured that you have generated solid backlinks for your website.

Strategy #5: Replicate High-Quality Links from Your Competitors

You need affordable SEO link-building strategies if you have a tight budget. You can acquire high-quality backlinks cost-effectively by replicating your competitors' links. Most of your competitors may be spending hours and money acquiring backlinks from authoritative and relevant blogs within the industry. You need to spy on top competitors and then replicate their backlinks.

Please list all the top competitors in your niche industry and analyze their top backlinks using tools such as Ahrefs or SEMrush. These tools perform thorough competitor analysis and will unmask their backlink strategies. Reach out to blogs linking to your competitors and offer to write guest posts or leverage other link-building strategies. With this, you can stay on top of your competitors by knowing what they are currently working on to boost SEO and how they generate their backlinks.

Strategy #6: Host Giveaways and Competitions

Running contests is a fun way to engage your target audience, attract attention, and generate backlinks to your website. When running these giveaways, you will allow people to win prizes or other compensation for sharing links with their website visitors or social media followers. This great backlink-building strategy can effectively generate attention and build backlinks.

Ensure you choose the right content or giveaway to capture your target audience's interest. In addition, the competition should be related to your niche industry and offer valuable prizes that people will be eager to win. Another google link-building strategy that will create more backlinks and buzz around your site is following up with the contest participants and winners, allowing them to share their experiences, and including links to your website.

Strategy #7: Commit Yourself to Regular Link Building

Link building is an important part of your SEO strategy and should be done continuously. It is best to commit to using google link-building strategies regularly to see meaningful results on your website. If your website has no links, it will not go anywhere because it is like a tree without branches.

When you start growing your backlinks, you are planting seeds to help your website grow and boost its worldwide visibility. Utilize special SEO tools such as Sitechecker to boost your backlink portfolio more efficiently and quickly. With more links on your website, you can rest assured that it will rank better on the SERPs.

Wrapping Up

As you can see, you can boost your backlinks portfolio in many ways. Implementing the above-mentioned link-building strategies can boost your website's SEO performance, boost site rankings, drive more traffic, and help you attain your business goals. Ensure you stay informed and educated about backlinks, experiment with various strategies, and monitor your progress. Always remember that link-building is a continuous process that needs creativity, patience, and persistence, and it's not a one-time activity.

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